About Kieron Turner



Kieron has established himself as a thought leader in the digital sports marketing industry, driving innovation and delivering new ideas to the space for most of the past decade.

Kieron’s strength lies in critical thinking and complex problem solving, possessing the skill of being able to evaluate a myriad of information and subsequently develop strategies to position organisations to achieve positive business outcomes.

Kieron believes brand storytelling lies at the heart of any digital strategy and being able to align a message to a brand’s purpose is critical to forging connections with your audience.

Through the art of creative storytelling and active digital audience engagement, Kieron has developed one of the most passionate social media followings in Australian sport in a senior leadership role with the Adelaide Football Club.

The Crows were recognised as the most tweeted about sporting team in Australia in 2017 and maintain the largest following on the network in Australian sport. Kieron also has experience across new technologies (virtual reality, augmented reality, Chatbots), video production and digital project management across both desktop and mobile apps, with a heavy focus on driving commercial outcomes.

After three years in Financial Services, Kieron spent time at AFL Media, PERFORM Group and the Gold Coast Suns Football Club. He has overseen clients including FOX SPORTS Australia and the National Basketball League, while gaining exposure to the Australian PGA, National Rugby League and Big Bash League across his career-to-date.

Kieron holds a Bachelor of Business and Commerce from Monash University, majoring in Marketing and Sports Management.