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YOUR POINT
OF DIFFERENCE

WELCOME TO THE DECISIVE POINT

At The Decisive Point, we like to plan. We like to communicate the plan, and we are passionate about maintaining hard fought reputations.

TDP provides purposeful strategic communication support to our clients across Government, Defence and Defence Industry.

OUR EXPERTISE

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COMMUNICATION

If you are a company that cares about communication and values, you need to put some rigour behind it. The Decisive Point provides a communication program that includes strategic communication planning, media management, social media best practice and crisis communication.

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REPUTATION

Reputations are hard fought but easily lost. We provide our clients with a Reputation and Crisis Management Program that provides expertise and training in preparation for periods of complexity and crisis.

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STRATEGY

Through our Strategic Business Plan Program we link your strategic objectives to tactical actions. Aligning your staff to your strategy is critical - our point of difference is we ensure this strategy is clearly communicated to your staff and key stakeholders.

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BRANDING

Our goal is to communicate your organisation’s values and vision. By truly understanding your organisation’s ‘why’, it enables us to create a strong brand for your organisation which resonates with you, your staff, and your key stakeholders.

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VIDEO

If you’ve identified your target audiences and key messages, video is one of the best ways to communicate your value proposition and increase your reach across multiple platforms.

BRAND PROMISES

Our Brand Promises are the commitments we make to our clients on the experience you can expect every time we engage with you.

YOUR UNIQUE STORY, TOLD WITH A POINT OF DIFFERENCE
LIGHT BULB

We understand that every client has a distinct story, and this requires a tailored strategy. Delivering bespoke strategic communication solutions is our niche, not a one size fits all approach. We will not give you a cookie-cutter product to solve your complex issue.

TRULY INDEPENDENT, AUSTRALIAN AND SOVEREIGN

The Decisive Point is a veteran-owned, Australian business. Put simply, we are not a foreign company with an Australian ABN. Our work directly contributes to the Australian economy and supports sovereign capability.

PARTNERSHIPS. IT'S IMPORTANT WHERE YOU SPEND YOUR TIME
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We partner with the right people, those who have the desire to create impact and who share a common vision with us. We are always evolving, always progressing with you. We will never leave you high and dry.

MEET THE TDP TEAM

Brendan Maxwell
BRENDAN MAXWELL
FOUNDER

Quite simply Brendan likes to plan, he likes to communicate the plan and he is passionate about maintaining hard fought reputations.

CHLOE BURNS
OPERATIONS COORDINATOR

Chloe is a recent New Colombo Plan Scholar, bringing great analytical skills to the TDP team and its clients.

CHARLIE BALDRY
CONSULTANT

Charlie is a firm believer in the power of effective strategic communication to navigate and resolve challenges with integrity and expertise.

Scott Ferrier
SCOTT FERRIER
CONSULTANT

Scott is a creative strategist with a passion for crafting stories and solutions that connect clients to their audiences.

KIERON TURNER
CONSULTANT

Kieron has established himself as a digital thought leader, driving innovation in the sports marketing space for most of the past decade.

MARK RYAN
CONSULTANT

Mark is a connector – he brings people, thinking, concepts and models from a wide variety of sectors, then tailors them to meet the needs of a situation.

NATHAN DRUDI
CONSULTANT

Nathan believes a client’s story, purpose and ethos should be at the heart of the development of their strategic communication plan.

TDP CLIENT TESTIMONIALS

We have recommended Brendan Maxwell and his team at The Decisive Point to a number of our clients. We believe they are hands down Australia's best strategic communication and marketing firm in the Defence market. Brendan's experience as a Veteran and his team's professionalism together make them more effective and better connected and networked than any of their peers.
Mark Stevens
Mark Stevens
Managing Director - Arican Advisory and Capital
Our experience with The Decisive Point was exceptional. TDP's expertise in key messaging, media training, and flawless execution of video development greatly contributed to our project's success. Their professionalism and strategic approach made them an invaluable partner in achieving our communication goals.
Guy Harris
Guy Harris
Former Customer Success Manager - Dingo Defence
Appreciate your support with this and our feeling is pure excitement with how we will put this Strategic Communication Plan and other deliverables into action. Grateful of your work with JLB Yaran and having The Decisive Point as part of our support team.
Brendan Dumbrell
Brendan Dumbrell
Managing Director - JLB-Yaran
Proud of the work we did with The Decisive Point: What a great SME, veteran business matching it with the big consultancy firms! To be honest, their product is way better than the bigs too: TDP are industry best-of-breed and leading in what they do!
Wing Commander Keirin Joyce
Wing Commander Keirin Joyce
Former Program Manager Army UAS

SOME OF OUR VALUED CLIENTS

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