WELCOME TO THE DECISIVE POINT
At The Decisive Point, we like to plan. We like to communicate the plan, and we are passionate about maintaining hard fought reputations.
TDP provides purposeful strategic communication support to our clients across Government, Defence and Defence Industry.
OUR EXPERTISE
BRAND PROMISES
Our Brand Promises are the commitments we make to our clients on the experience you can expect every time we engage with you.
YOUR UNIQUE STORY, TOLD WITH A POINT OF DIFFERENCE
![LIGHT BULB LIGHT BULB](https://www.thedecisivepoint.com.au/wp-content/uploads/2024/04/LIGHT-BULB-64x64.png)
We understand that every client has a distinct story, and this requires a tailored strategy. Delivering bespoke strategic communication solutions is our niche, not a one size fits all approach. We will not give you a cookie-cutter product to solve your complex issue.
TRULY INDEPENDENT, AUSTRALIAN AND SOVEREIGN
![Aus icon](https://www.thedecisivepoint.com.au/wp-content/uploads/2024/04/Aus-icon.png)
The Decisive Point is a veteran-owned, Australian business. Put simply, we are not a foreign company with an Australian ABN. Our work directly contributes to the Australian economy and supports sovereign capability.
PARTNERSHIPS. IT'S IMPORTANT WHERE YOU SPEND YOUR TIME
![partner icon partner icon](https://www.thedecisivepoint.com.au/wp-content/uploads/2024/04/partner-icon-64x64.png)
We partner with the right people, those who have the desire to create impact and who share a common vision with us. We are always evolving, always progressing with you. We will never leave you high and dry.
MEET THE TDP TEAM
![Brendan Maxwell - Profile Brendan Maxwell](https://www.thedecisivepoint.com.au/wp-content/uploads/2022/02/brendan-maxwell-profile-150x150.jpeg)
BRENDAN MAXWELL
Quite simply Brendan likes to plan, he likes to communicate the plan and he is passionate about maintaining hard fought reputations.
![_FULLEDIT_0I1A6548 square 2](https://www.thedecisivepoint.com.au/wp-content/uploads/2024/02/FULLEDIT_0I1A6548-square-2-150x150.jpg)
CHARLIE BALDRY
Charlie is a firm believer in the power of effective strategic communication to navigate and resolve challenges with integrity and expertise.
![Scott Ferrier Headshot Scott Ferrier](https://www.thedecisivepoint.com.au/wp-content/uploads/2023/03/ScottFerrier-Headshot1-150x150.jpg)
SCOTT FERRIER
Scott is a creative strategist with a passion for crafting stories and solutions that connect clients to their audiences.
![KT The Decisive Point - 14](https://www.thedecisivepoint.com.au/wp-content/uploads/2023/08/KT-The-Decisive-Point-14-150x150.jpg)
KIERON TURNER
Kieron has established himself as a digital thought leader, driving innovation in the sports marketing space for most of the past decade.
![Mark Ryan The Decisive Point - 35](https://www.thedecisivepoint.com.au/wp-content/uploads/2023/08/Mark-Ryan-The-Decisive-Point-35-1-150x150.jpg)
MARK RYAN
Mark is a connector – he brings people, thinking, concepts and models from a wide variety of sectors, then tailors them to meet the needs of a situation.
![Nathan Drudi - Profile Nathan Drudi](https://www.thedecisivepoint.com.au/wp-content/uploads/2022/02/nathandrudi-150x150.jpeg)
NATHAN DRUDI
Nathan believes a client’s story, purpose and ethos should be at the heart of the development of their strategic communication plan.
TDP CLIENT TESTIMONIALS
![Mark Stevens](https://www.thedecisivepoint.com.au/wp-content/uploads/2024/03/MarkStevens-1-300x300.jpg)
Managing Director - Arican Advisory and Capital
![Guy Harris](https://www.thedecisivepoint.com.au/wp-content/uploads/2022/02/dingo-logo.jpg)
Former Customer Success Manager - Dingo Defence
![Brendan Dumbrell](https://www.thedecisivepoint.com.au/wp-content/uploads/2022/02/images.png)
Managing Director - JLB-Yaran
![Wing Commander Keirin Joyce](https://www.thedecisivepoint.com.au/wp-content/uploads/2022/02/hYgAt9Ko_400x400-300x300.jpeg)
Former Program Manager Army UAS