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THE DECISIVE POINT TEAM

Brendan Maxwell

BRENDAN MAXWELL

FOUNDER

Quite simply Brendan likes to plan, he likes to communicate the plan and he is passionate about maintaining hard fought reputations.

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Brendan is all about supporting clients, particularly those who want to gain a competitive edge. Brendan has adapted many of his planning tools that served him well on military deployments for corporate clients that are seeking to align staff to a plan, clients who want to communicate with influence and clients who care about maintaining an advantage during periods of complexity and disruption.

No two stories are the same and Brendan’s story has a few points of difference. Whilst he may have grown up on the West Coast of Australia, Brendan was fortunate to have spent most of his career in the service of others. Brendan served in the Australian Army where he reached the rank of Lieutenant Colonel.

Through his multiple deployments in Iraq, Beirut and Afghanistan, Brendan learnt the importance of investing just as much time in the communication of a plan as in the development of a plan.

Brendan has managed to adapt a number of lessons learnt from the high profile appointments he has held. As the Unit Commander of the 1st Joint Public Affairs Unit, he was selected to deploy as the Head of Communication of the Victoria Bushfire Recovery and Reconstruction Authority in the immediate response to Australia’s largest natural disaster. Brendan was also selected to deploy to provide strategic advice during the search for missing Malaysian Airlines MH370. Brendan has had to face the cameras and lights directly when he fulfilled the role as spokesperson to deliver press conferences in the Middle East in response to high profile security incidents.

Since leaving Defence, Brendan has been a consultant for a number of years with clients such as the West Coast Eagles AFL team in Perth. He also worked in the education industry as the Director of Communication for Perth’s largest private school. Brendan moved back to the East Coast to take up a position as the General Manager Strategy for the Gold Coast Suns AFL team and he has been in charge of the corporate strategy and management of media for the Office of Commonwealth Games.

Brendan holds a Bachelor of Arts and a Masters in Strategy and Policy from the University of New South Wales. He received five commendations during his service in the Australian Army.

Kieron Turner

KIERON TURNER

HEAD OF OPERATIONS

Kieron has established himself as a thought leader in the digital sports marketing industry, driving innovation and delivering new ideas to the space for most of the past decade.

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Kieron has established himself as a thought leader in the digital sports marketing industry, driving innovation and delivering new ideas to the space for most of the past decade.

Kieron’s strength lies in critical thinking and complex problem solving, possessing the skill of being able to evaluate a myriad of information and subsequently develop strategies to position organisations to achieve positive business outcomes.

Kieron believes brand storytelling lies at the heart of any digital strategy and being able to align a message to a brand’s purpose is critical to forging connections with your audience.

Through the art of creative storytelling and active digital audience engagement, Kieron has developed one of the most passionate social media followings in Australian sport in a senior leadership role with the Adelaide Football Club.

The Crows were recognised as the most tweeted about sporting team in Australia in 2017 and maintain the largest following on the network in Australian sport. Kieron also has experience across new technologies (virtual reality, augmented reality, Chatbots), video production and digital project management across both desktop and mobile apps, with a heavy focus on driving commercial outcomes.

After three years in Financial Services, Kieron spent time at AFL Media, PERFORM Group and the Gold Coast Suns Football Club. He has overseen clients including FOX SPORTS Australia and the National Basketball League, while gaining exposure to the Australian PGA, National Rugby League and Big Bash League across his career-to-date.

Kieron holds a Bachelor of Business and Commerce from Monash University, majoring in Marketing and Sports Management.

Olivia Turner

OLIVIA TURNER

OPERATIONS SUPPORT

Olivia is a critical thinker who brings creative solutions and out of the box ideas to solve complex issues.

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Olivia is a critical thinker who brings creative solutions and out of the box ideas to solve complex issues. Olivia is a valued addition to The Decisive Point performing a lead role in operations support for the team, providing research and coordination support primarily for our Defence and Defence industry clients.

In 2021, Olivia was selected as a Young Australians in International Affairs Future Leader, and as a delegate for the inaugural Youth National Security Strategy Symposium. Moreover, Olivia is a recipient of both the prestigious CAS Hawker Scholarship, and the Queen’s Scout Award.

Currently studying a double degree in Politics, Philosophy and Economics and International Security Studies at the Australian National University, Olivia brings not only great analytical and technical skills to the team but also a capacity to understand the broader strategic implications of our work. She has had several papers shortlisted for a variety of online journals and platforms, focusing particularly on challenges to Australia’s future foreign policy and strategic engagement with an increasingly dynamic Indo-Pacific.

In addition to her studies, Olivia is also a crisis writer for the Australian Crisis Simulation Summit, a unique, fun, and innovative student-led initiative designed to develop participants critical thinking, teamwork, and crisis management skills.

Previously, she worked as the Executive Manager of Grants and Partnerships for Jasiri Australia, a small social enterprise that delivers programs to empower and upskill young women. In this role, Olivia was responsible for managing key stakeholders, developing marketing and proposal pitch documents, and assisting in executive level strategic planning.

Olivia is currently living in Canberra and finishing the last year of her degree.

Mark Ryan

MARK RYAN

CONSULTANT

Mark Ryan is a connector – someone who brings people, thinking, concepts and models from a wide variety of sectors and workplaces, then tailors them to meet the needs of a situation.

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Mark Ryan is a connector – someone who brings people, thinking, concepts and models from a wide variety of sectors and workplaces, then tailors them to meet the needs of a situation.

He has worked in senior leadership and executive-level roles centred around communications and marketing in areas as diverse as professional sport, gaming, transportation and media.

Mark has also worked as a strategist for one of the largest private healthcare providers in Australia, with his remit covering areas as broad as stakeholder engagement, strategic partnerships, environmental scanning and internal communications.

A journalist by trade, after studying a Bachelor of Laws/Bachelor of Arts (Journalism) at the Queensland University of Technology, Mark became one of the first 20 people in the country to receive an Advanced Diploma of Neuroscience of Leadership in 2018, providing him with a significant understanding of how the human brain responds to collaboration, communication, change and decision-making. He has also undertaken study in areas ranging from strategic marketing to both individual and team coaching.

Mark is a well regarded MC, who has hosted everything from leadership events to tertiary-level graduations, conference panel sessions and even radio programs.

He is currently the Chairperson for Return Serve – a sporting not-for-profit which aims to create healthier lives and brighter futures for people through sport. As a past scholarship holder, Mark also acts as a corporate speaker and media talent for nationwide education charity, The Smith Family.

He lives in Brisbane with his wife Marissa, and their four young, sports-mad boys.

Nathan Drudi

NATHAN DRUDI

CONSULTANT

Nathan believes a client’s story, purpose and ethos should be at the heart of the development of their strategic communication plan in order to meet organisational objectives.

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Nathan firmly believes a client’s story, purpose and ethos should be at the heart of all that they do. It’s through this belief that Nathan understands the power of conversations to guide and drive the development of strategic communications plans to meet organisational goals and objectives.

Since graduating with a Bachelor of Arts (Journalism and Public Relations) from Curtin University, which also included a stint at the University of Oregon (Eugene, OR, USA), Nathan has held positions in digital marketing, media management and, most recently, commercial partnership management in the education and sporting sectors.

After starting his career as a digital marketer for Perth’s largest private school, Nathan has spent the past five years with Netball WA, West Coast Fever and Shooting Stars, firstly as a digital marketer, then media manager and now, commercial partnerships manager. Through his knowledge of the digital sphere, Nathan grew netball in WA’s digital following to more than 100,000 people, before pivoting to traditional media management, with a focus on driving the strategic media and communications strategy for the largest female sport in WA. Nathan now manages a suite of corporate partners for the sport, across a number of industries.

Nathan is highly regarded MC, hosting numerous functions and events in Perth, as well as serving as the on-court announcer for all West Coast Fever home games.

Nathan lives in Perth with his girlfriend, Amy, and is a passionate golfer.

Sarah Vesey

SARAH VESEY

CONSULTANT

Sarah delivers outcomes to enhance and build reputations, brand recognition and media exposure.

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Sarah delivers outcomes to enhance and build reputations, brand recognition and media exposure.

An officer in the Australian Army for over 20 years, Sarah has a comprehensive and extensive understanding of Defence. As a strategic communication specialist, Sarah has worked in the Office of Chief of Army to deliver the Army-In-Profile publication and management of the Australian Defence Force Parliamentary Program.

She has an intimate knowledge of defence process and policies having served in a wide variety of postings ranging from 3 RAR (Para) to the Military Strategic Communications Branch in the Vice Chief of Defence Force group.

Sarah has deployed on operations to Afghanistan, Iraq, East Timor, Solomon Islands and PNG. Sarah’s strengths lie in her vast experience in Defence and her ability to build relationships. She loves telling the client’s story and delivering outcomes.

She has an Honours degree in Political Science and Indonesian Language from Monash University and experience working in Ministerial offices in both state and federal governments. As an Indonesian linguist, Sarah studied in Indonesia and has a keen interest in the South East Asian region.

In 2014, Sarah pursued her passion for education and training and completed a Graduate Diploma in Applied Learning at Deakin University. She has a broad range of experience in teaching in both the secondary and adult education sector.

A supporter of veterans, Sarah also volunteers as an advocate with the RSL.