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If you are a company that cares about communication and values, you need to put some rigour behind it. Effective and high impact engagement starts with a whole of organisation approach.

The Decisive Point team are the specialists in this space. We provide our clients with a Strategic Communication Plan that includes a master narrative, target audience identification, key messages, and media product templates, including media releases and media alerts. We provide expert advice and facilitate media training for you and your leadership group to ensure measured and authentic messaging, including in times of crisis.


  • We identify opportunities and channels that will enable you to be the subject matter expert, influence media coverage, and be the spokesperson of choice for your industry.
  • We provide innovative social media thought leadership that cares about more than just shares and retweets. We use optimisation tools to ensure that your content is exploited on the right channels, at the right time, in the right way.
  • Most importantly, we help you to communicate in clear and simple language that is understood and creates a connection with your customers and target audiences.