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ARICAN ADVISORY CAPITAL CASE STUDY

Arican Advisory and Capital is an innovative firm that is passionate about transforming the capacity and capability of Australian Defence industry by connecting enterprises with private equity. As the demands on the Australian Defence sector grow, Arican provides a powerful and unique service.

The Decisive Point was engaged to tell Arican’s story, and ensure key target audiences were aware of the fit for purpose offering that Arican delivers as the advisory service provider of choice for the Department of Defence and Defence industry.

THE PLAN

  • Create a narrative that set Arican apart as a unique and transformational company
  • Deliver authentic storytelling that reflected the personality and vision of Managing Director, Mark Stevens as a person and as an industry leader.
  • Develop a unique Strategic Communication Plan, Media Engagement Plan and Social Media Plan that laid out a framework for Arican to engage with stakeholders and the public into the future.
WORK COMPLETED
New Arican Advisory and Capital website
New Arican Advisory and Capital website

THE OUTCOME

The Decisive Point successfully positioned Arican Founder Mark Stevens as a subject matter expert and senior spokesperson on National Security, Defence and Defence Industry matters.

ALIGNMENT

Ensuring Arican’s website, and social media communicated a comprehensive and consistent message that highlighted the transformational power of Arican, and highlighted Mark’s strong connections and experience to both Defence and Industry.

ELEVATION

We delivered an updated website that was an authentic representation of both the Company and Mark, and which communicated to target audiences that they were an asset to Australia’s Defence and Defence Industry.

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