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BELL FLIGHT CASE STUDY

Bell FlightBell Flight are pioneers in the aviation industry, but with headquarters based out of the United States and Singapore, they required localised expertise to enable the delivery of key messages to Australian target audiences including mainstream and industry media.

The Decisive Point was engaged as a trusted partner to support Bell Flight in telling their story, utilising our expertise and industry knowledge to put these plans into action.

THE PLAN

Bell Flight engaged The Decisive Point to provide Strategic Communication expertise so that Bell filled the information vacuum with measured, considered and compelling narrative relating to the value proposition of the Bell 429 helicopter.

In order to develop authentic key messages that were fit for purpose, the TDP team conducted extensive client engagement with Bell Flight stakeholders around the world through numerous interactive strategic communication workshop sessions.

The Decisive Point provided the roadmap and guidance to deliver an authentic narrative encapsulating Bell Flight’s values, capabilities and contribution to Australia’s Defence, national security and emergency service operations.

THE OUTCOME

TDP provided important strategic communication deliverables to Bell Flight in support of multiple bids to deliver capability across Defence and Government within a sensitive strategic and political environment.

These efforts have contributed to Bell Flight’s success with the awarding of contracts, including the Queensland Government ordering three state-of-the-art Bell 429 helicopters to replace the existing POLAIR fleet of the Police Service (QPS), as well as more focused targeted customer engagement and increased brand recognition across the highly competitive Defence and Government industries.

The Decisive Point continues to provide ongoing media coordination, monitoring and support, facilitating media engagements across all major Australian television news services and throughout Industry media.

WORK COMPLETED
TDP deliverables for Bell Flight
TDP MEDIA SUPPORT
Bell Flight Business Development Director Dan McQuestin with Network Ten Video Journalist Brendan Savage.
Bell Flight telling their Defence Industry story to 7NEWS Brisbane at LAND FORCES 2021.

A big thank you to The Decisive Point team, our partners on this journey, for all that you do. It was a great experience working with an Australian veteran-owned business to communicate Bell’s commitment to the success of important public safety, Government missions and the B429 as the right aircraft for the job.

- Daniel McQuestin, Business Development Director – Bell Flight
 

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