The Decisive Point Story

When Brendan was involved in planning for military operations during his previous deployments in Iraq, Beirut and Afghanistan, military planners would identify a critical factor to win the battle.

This was often described as The Decisive Point.

In military symbols, The Decisive Point would be depicted on a line of operation diagram by drawing a triangle above this factor.

Thus the design and methodology of the Decisive Point logo and business name has its origins in the spirit of deliberate planning and decisive decision making, often under complexity and crisis, to achieve any given mission.

 
 

The lessons learnt on military operations have encouraged Brendan to follow a similar deliberate process in consulting with clients with the conduct of a situational analysis, developing courses of action, implementing programs, then monitoring, reviewing and measuring outcomes have become fundamental to The Decisive Point’s comprehensive business approach.